January 9, 2017
WA tourism the big loser in stadium naming rights bungle
The McGowan Government has bungled the Perth Stadium naming rights deal, forgoing millions of dollars in lost tourism promotion opportunities because it didn’t read the fine print.
Shadow Tourism Minister Libby Mettam said Tourism Minister Paul Papalia’s admission that the Government would not honour its commitment that all International cricket events, including the first event, a One Day International match, would carry the name Perth Stadium was a costly mistake for the State.
“Mr Papalia needs to explain why, if Optus signed the naming rights deal knowing it didn’t include those events, the State Government is now handing Optus millions of dollars value in bonus international coverage,” Ms Mettam said.
“Either he needs to negotiate with Optus to receive payment for the bonus coverage or he needs to negotiate with Cricket Australia to ensure the Government gets what it signed for. He cannot dismiss this as an oversight.”
Ms Mettam said the January 28 One Day International against England would be televised to tens of millions of potential international tourists, many in countries which the State Government was targeting in its tourism campaigns.
“Minister Papalia says India is a big target market for WA tourism but he has just given away one of the best opportunities he will ever have to reach the Indian market,” Ms Mettam said.
“Indians are cricket fanatics and with a population of 1.3 billion the value of the lost opportunity to market Perth to this audience is massive.
“It’s very disappointing to go to the Cricket Australia app and see the location for the January 28 One Day International simply as ‘Optus Stadium’ – not even a mention of Perth – while just above it the January 26 match is at ‘Adelaide Oval, Adelaide’.
“Current television coverage and promotion is also only using the name Optus Stadium, with no mention of the location.”
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